An operator who builds, and a builder who has run the operation
Head of AI & Automation who takes AI systems for finance and accounting from first commit to production, then runs them, with the controls a regulator and a finance director expect.
The story
Most AI projects in finance die somewhere between the demo and the audit. Adrian Capraru builds the ones that survive both, and then stays to run them. The mix behind that is deliberate: six years in regulated FinTech, two years shipping AI in production, and a manufacturing company built from nothing. He knows what a regulator asks for, what a finance director needs before signing off, and what it takes to ship software people depend on every morning. Clients and customers in 32+ countries on four continents.
The FinTech years began in 2020 at EvoEstate, a pan-European real-estate crowdfunding aggregator with 6,700 investors, as Community Manager; eight months later he was its Product Manager, owning the roadmap and the secondary market. At InRento he ran the investor side of the 2022 EvoEstate-InRento merger, keeping 12,000+ investors informed through a phased migration. As COO of HighCrowd from 2022 to 2025 he took a platform with a product and no licence to a licensed operator. He was the lead on the authorisation and audit with the ASF, Romania's financial regulator, built automated KYC and AML onboarding (about 45 to 8 minutes per investor, internal measure) and the investor-protection flows the EU crowdfunding regulation requires. The ECSP licence was granted in March 2024, and seven-figure investor funding was placed through the platform during his tenure. He led and mentored a cross-functional, distributed team.
In parallel, in 2022, he founded 3Descu on an EU start-up grant won by a business plan written for his Master's in Entrepreneurship (ranked first, about EUR 60K). It started with 5 printers in an apartment in Targu Jiu. Today it is a 200+ printer, ISO 9001:2015 certified company with no outside equity: 2,000+ orders from 1,600+ buyers in 30 countries, including 26 of the 27 EU member states, and turnover up 65x in three years at a 57% net margin. He hired and trained the team, wrote the SOPs and the ISO 9001 audit documentation, and is hands-on with FDM and SLA production, 3D modelling and design for manufacturing. He also wrote all of its software with AI coding agents, including one of the first manufacturing MCP servers.
Since October 2025 he has been Director of AI & Business Automation at M.A. Whately & Co., an Irish chartered accountancy and audit firm, where he built the AI & Automation service line from zero: a 20-module client platform live in 10 days, EU-only AI processing enforced in code, an AML gate before any client account opens, Irish statutory rules as software, and AI training for the full team. He is Co-Founder & Automation Architect at Systemartis, a four-person AI systems studio in Bucharest, and founder of Innovium, a consumer brand with a registered EU trademark. Independently he is Top Rated on Upwork with a 100% Job Success Score, for clients across Europe, the US and Australia.
The through-line is a portfolio career: founder roles, an executive role and client work side by side, each feeding the others. The regulated FinTech years taught that regulators ask for evidence, not intentions. The factory taught unit economics and the cost of a wrong price. Both shape how his AI systems are built: written controls, audit trails, human sign-off where judgement matters, tests against the figures the business already trusts, and code the client owns.
What clients, buyers and the press say
Top Rated on Upwork: 100% Job Success, 22 contracts for clients across Europe, the US and Australia, 12 of 12 rated contracts five stars, one client hired four times. All work inbound. Every public review and press line, quoted as published.
Upwork review5 out of 5 stars
Adrian is a total pro. Just looking at his CV you can tell he's not the average freelancer on here, and the work really proved it. The automation runs perfectly…
Nicolas P.Workflow set-up Upwork review5 out of 5 stars
Capraru was extremely knowledgable in N8N, AI and general automation. He put together an excellent workflow that helped us achieve human scoring, automated content. We are hiring him for our next AI automation project.
UK internet-marketing firmAI workflow automation, n8n Buyer review4.7/5 from 200+ buyers
The precision of the parts were astonishingly good
Verified B2B buyer, 3DescuCustom 3D-printed parts Upwork review5 out of 5 stars
The Prompt Optimizer workflow is solid… By unifying the architecture, you've stopped the AI from getting 'identity confusion' between different PLC vendors. It's now perfectly modular… That's why I gave him a bonus because he exceeded… Clean, professional, and future-proof.
Danish industrial-automation teamSelf-improving LLM pipeline for PLC code Press21 Oct 2026
Povestea de succes a unui gorjean: Adrian Capraru a pornit cu 5 imprimante 3D si a construit o fabrica ce produce pentru toata Europa
In EnglishThe success story of a man from Gorj: Adrian Capraru started with 5 3D printers and built a factory that produces for the whole of Europe.
Gorjul Azi: read the articleHeadline, as published Upwork review5 out of 5 stars
Great professional. Fast, smart, clear. Already doing a new contract with him to keep working.
Spanish travel agencyHubSpot and WhatsApp AI automation Upwork review5 out of 5 stars
Adrian is a great professional! He finished the job perfectly with a very detailed instructions on how to use it and is always available to help!
US app and media brandAI video ad pipeline Press24 Oct 2026
Adrian Căpraru, antreprenorul din Gorj care transformă imprimarea 3D într-o afacere europeană
In EnglishAdrian Capraru, the entrepreneur from Gorj turning 3D printing into a European business.
Vocea Olteniei: read the articleHeadline, as published Upwork review5 out of 5 stars
Perfect freelancer
Italian web agencyn8n cold-email workflow Upwork review5 out of 5 stars
Adrian is very skilled and very professional, always a pleasure to work with him!
US app and media brandAI video ad pipeline, second contract Press21 Oct 2026
Romanian Factory 3Descu Opens Its 3D Printing Quotes To AI Assistants
Romania Journal: read the articleHeadline, as published Upwork review5 out of 5 stars
Amazing and fast work again, thanks Adrian!
US app and media brandAI video ad pipeline, repeat contract Press24 Oct 2026
3Descu enables 3D printing quotes through ChatGPT and Claude
3D Printing Industry: read the articleHeadline, as published Upwork review5 out of 5 stars
Amazing work once again, Adrian is very pro and reliable!
US app and media brandAI video ad pipeline, fourth contract Press25 Oct 2026
Afacere de succes, pornita la Targu Jiu de tanarul Adrian Capraru
In EnglishA successful business, started in Targu Jiu by the young Adrian Capraru.
AS in Gorj: read the articleHeadline, as published Press21 Oct 2026
Fabrica pornita intr-un apartament cu 5 imprimante de un tanar intors acasa a ajuns la afaceri de circa 1 milion lei
In EnglishA factory started in an apartment with 5 printers by a young man who came back home has reached a turnover of about 1 million lei.
Profit.ro: read the articleHeadline, as published Press23 Oct 2026
Fabrica din Targu Jiu care produce piese pentru diferite utilaje cu ajutorul Inteligentei Artificiale. Antreprenorul a demarat afacerea cand era student
In EnglishThe Targu Jiu factory that makes parts for various machines with the help of artificial intelligence. The entrepreneur started the business as a student.
Gorjeanul: read the articleHeadline, as published
Roles
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Mar 2020 to Oct 2021
Community Manager, then Product Manager, EvoEstate
Pan-European real-estate crowdfunding aggregator serving 6,700 investors. Promoted from Community Manager to Product Manager within 8 months.
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Oct 2021 to Jun 2024
Head of Community, InRento
Licensed buy-to-let crowdfunding platform. Ran the investor side of the 2022 EvoEstate-InRento merger, which joined the two into one investor base of 12,000+.
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Jun 2022 to present Live
Founder, 3Descu (TREIDESCUPRINT SRL)
On-demand 3D printing manufacturer for engineering buyers across Europe, founded on an EU start-up grant with no outside equity. Runs strategy, P&L, pricing, production and sales, and wrote every line of the software.
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Oct 2022 to Oct 2025
Chief Operations Officer, HighCrowd
EU-regulated real-estate crowdfunding platform for retail investors. Took it from start-up to licensed operator as lead on the authorisation process and audit with the ASF, Romania's financial regulator. EU crowdfunding (ECSP) licence granted March 2024: Romania's fourth, and the second for real estate.
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2023 to present Live
Co-Founder & Automation Architect, Systemartis
Bucharest AI systems studio, team of 4, that takes mid-market companies past the pilot and into production. Leads the automation practice, from process discovery and solution design to the agents, workflows and code that run in production.
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Oct 2023 to present Live
Founder, Innovium
Own consumer-products brand, founded in 2023 and profitable in its second trading year: registered EU trademark (9 classes), 66+ products on European marketplaces, about EUR 50K revenue in 2025. Runs on automation: courier labels, ANAF e-invoicing and order flows, plus a pricing layer built with Systemartis (related party) after which marketplace sales rose 40% in a year.
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Oct 2025 to present Live
Director of AI & Business Automation (contractor), M.A. Whately & Co.
Irish chartered accountancy and audit firm. Hired to bring AI into a regulated practice; built its AI & Automation service line from nothing and runs it as sole owner of AI, reporting to the principal: scoping, pricing, build, training and support.
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Dec 2025 to present Live
Senior finance-ops AI engineer, Independent practice (Upwork)
Top Rated on Upwork with a 100% Job Success Score: 22 contracts for clients across Europe, the US and Australia, 12 of 12 rated contracts five stars, one client hired four times, all work inbound. Takes the work most freelancers avoid: finance data, regulated sectors and systems that must run unattended.
A portfolio career since 2022: founder roles run alongside an executive role and client work. Overlaps are deliberate, not inflated dates.
Education
- Master's, Entrepreneurship and Business Administration, Constantin Brancusi University, Targu Jiu (2020 to 2022)
- BBA, Marketing (English programme), Bucharest University of Economic Studies (2017 to 2020)
Certifications (20)
- IBM AI Product Manager Specialization, IBM, via Coursera (Oct 2025) ID HVIGBVIIKFJR Verify: IBM AI Product Manager Specialization
- Artificial Intelligence Micro-Certification (AIC), Product School (Sep 2025) ID cert_v1slc8sr Verify: Artificial Intelligence Micro-Certification (AIC)
- Product-Led Growth Micro-Certification (PLGC), Product School (Oct 2025) ID cert_2wflrqqv Verify: Product-Led Growth Micro-Certification (PLGC)
- Product Strategy Micro-Certification (PSC), Product School (Sep 2025) ID cert_8jnjnypt Verify: Product Strategy Micro-Certification (PSC)
- The Product Management for AI & Data Science Course, 365 Careers, via Udemy (Sep 2025) ID UC-bf1fe4af-9131-497c-8bb8-b5d69d01ab18 Verify: The Product Management for AI & Data Science Course
- AI for Product Management, Google Cloud Education (Sep 2025) ID aab71233-6754-41b7-8985-ba54edb0f0db Verify: AI for Product Management
- Product Management Basics, Simplilearn (Sep 2025) ID eyJjb3Vyc2VfaWQiOiI0OTE3IiwiY2VydGlmaWNhdGVfdXJsIjoiaHR0cHM6XC9cL2NlcnRpZml Verify: Product Management Basics
- Product Management Basics Certification, Mind the Product (Sep 2025) ID bb82d1d0-65ee-4fe6-8154-afbd9167ccd4 Verify: Product Management Basics Certification
- Fintech: Foundations & Applications of Financial Technology, The Wharton School, University of Pennsylvania, via Coursera (Sep 2025) ID M7N8EMTUSU3R Verify: Fintech: Foundations & Applications of Financial Technology
- AWS Cloud Solutions Architect, Amazon Web Services (AWS) (Oct 2025) ID O9CSUVC8VTO7 Verify: AWS Cloud Solutions Architect
- AWS Business Essentials - The Business Value of AWS, Digital Cloud Training, via Udemy (Sep 2025) ID UC-cc647bc6-d37a-42ea-9e16-0e0cacba644b Verify: AWS Business Essentials - The Business Value of AWS
- Business Process Automation: Certification, Udemy (Sep 2025) ID UC-8a5f6328-f218-4ddc-80ba-bca252183125 Verify: Business Process Automation: Certification
- SQL for Data Analysis: Beginner MySQL Business Intelligence, Maven Analytics, via Udemy (Sep 2025) ID UC-a604506a-fedf-4aa6-819e-5b583b1ad5f7 Verify: SQL for Data Analysis: Beginner MySQL Business Intelligence
- Salesforce Essentials: Mastering CRM for Business Success, Udemy (Sep 2025) ID UC-39cf6207-3d62-4577-a4e1-1f004f469900 Verify: Salesforce Essentials: Mastering CRM for Business Success
- HubSpot Inbound Marketing Certification, HubSpot Academy (Oct 2025, valid to Nov 2027) ID vhk48br8 Verify: HubSpot Inbound Marketing Certification
- Agile Approaches for Modern Leadership, Duke University, via Coursera (Oct 2025) ID 3FX307JFKNKS Verify: Agile Approaches for Modern Leadership
- Certificate in Business & Operations Management Excellence, Institute of Management, Technology and Finance, via Udemy (Sep 2025) ID UC-16b1fe57-4029-4061-95f1-0a797582b877 Verify: Certificate in Business & Operations Management Excellence
- The Complete Agile & Scrum Project Management Course, 365 Careers, via Udemy (Sep 2025) ID UC-9890e767-b2ba-4586-bf64-e0ced7f94b37 Verify: The Complete Agile & Scrum Project Management Course
- Complete Web Design: from Figma to Webflow to Freelancing, Udemy (Nov 2022) ID UC-00f3dc54-c375-473f-ad30-6c5268802d58 Verify: Complete Web Design: from Figma to Webflow to Freelancing
- Complete Web & Mobile Designer in 2022: UI/UX, Figma, +more, Udemy (Sep 2022) ID UC-2c549221-fa9d-4494-a02c-91d1cf9bfc46 Verify: Complete Web & Mobile Designer in 2022: UI/UX, Figma, +more
Writing, speaking and community
- Author of The Shift to Agentic: Why Basic Chatbots Are Dead (Systemartis, 4 March 2026).
- Delivered an AI for Accountants session with live demos to the full team (10+ people) of an Irish chartered accountancy firm, and wrote its 8-lesson AI Academy.
- Co-authored a 17-lesson Romanian course on P2P and real-estate crowdfunding, and a free 70+ page guide to P2P investing (2019).
- Founded and ran a P2P investing community of 2,200+ members.
- Three-time guest on the Banii Vorbesc personal-finance podcast.
- Languages: Romanian (native), English (fluent).
Work together
A Head of AI or fractional CTO role, AI deployment work with a finance-heavy team, or a fixed-scope project.